"Promotion, Promotion, Promotion".

To ensure ActorExpo 08 attracts the highest amount of visitors, our marketing programme generates a mass awareness among our targeted audience in the months and weeks leading up to the exhibition.

From the onset we produce a targeted and comprehensive
marketing & PR campaign, using different mediums such as:

Direct mail
Advertising
Online marketing and PR
Radio
TV and Print.


MARKETING SUPPORT

• An exclusive editorial and advertising partnership with a named and dedicated PR company
• Advertising and press coverage in many of London 's key publications plus national publications
• Targeting of key industry trade publications
• Newsletters sent out to many of the industries finest contacts
• Direct mail campaign (Printed & Electronic)
• Guaranteed brochure drops at all London educational institutes that run drama or acting courses
• Personal visits to all London Theatres and Acting workshops and Acting agencies
• Targeting businesses that interrelate with or support the acting business in its own way
• Placement of many dedicated adverts across London
• Powerful & targeted e-marketing campaigns at 19,500 HE students in drama & performing arts
• PR programme to generate editorial coverage across a range of trade and business
• Dedicated website – kept up to date and informative
• London radio stations promotions
• Co-branded registration pages for exhibitors
• Online promotions via the www.actorexpo.co.uk website
• Promotions & joint marketing activity with exhibiting companies and government organisations
• Telemarketing activities will include direct contact with industry companies to personally invite them to Expo

© 2008 Aim High Events Ltd